Peugeot – Irresistible From Both Sides



Irresistible From Each Side.
The All New Peugeot 206.

Print ads were placed on both sides of a single page, so when the reader turned the page around, he looked again at the same ad, but this time from the other side.

art director: Peter Dubravik
copywriter: Boda Oravcova
creative director: Boda Oravcova
year: 2003

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