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headline:
If you have a good story, people will trust you.
Istropolitana D’Arcy
The Storytelling Agency

A selfpromo piece our agency produced to highlight our storytelling approach to creating brands through ads.

art director: Peter Dubravik
copywriter: Radovan Grezo
creative director: Peter Darovec
photographer: Ivan Caniga
year: 2007


IBM – Circus

12Dec07

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headline:
Business is a circus
But with the right tools, you can manage. IBM business solutions

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headline:
Teamwork is a circus
But with the right tools, you can manage. IBM teamwork solutions

Two of our double-page spreads for the IBM pitch.

art director: Peter Dubravik
copywriter: Radovan Grezo
creative director: Peter Darovec
photographer: stock pictures comp
year: 2006


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headline:
You Will Tell Everything To Family.
Free Sunday Calls

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headline:
Broadband DSL Internet’ll Make The Whole Family Happy.
Komplet DSL Internet From 399/month

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headline:
Have a Talk With Your Family Abroad
International Calls From 3,90/minute

Campaign for the full range of Slovak Telecom’s products.

art director: Peter Dubravik
copywriter: Radovan Grezo, Pavol Minar, Peter Darovec
creative director: Peter Darovec
photographer: Nikola Tachevski
director: Karel Janak
year: 2005


The ad was run on TV without an ending, but saying people to go to http://www.t-com.sk to find out how it all ends (on the web were 3 different endings of the story).

art director: Peter Dubravik, Vlado Durajka
copywriter: Vlado Jancek, Brano Bezak, Peter Darovec, Pavol Minar
creative director: Peter Darovec
year: 2006



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headline:
Music Heals
Download your favourite songs from http://www.t-com.sk

Campaign for the new music-on-demand feature.

art director: Peter Dubravik
copywriter: Vlado Jancek
creative director: Peter Darovec
photographer: Martin Friedner
director: Karel Janak
year: 2006


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headline:
Irresistible From Each Side.
The All New Peugeot 206.

Print ads were placed on both sides of a single page, so when the reader turned the page around, he looked again at the same ad, but this time from the other side.

art director: Peter Dubravik
copywriter: Boda Oravcova
creative director: Boda Oravcova
year: 2003


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headline:
Be The Minister of Your Own Finance.
Read Trend.

Yellow arrows in this print ad say “Minister of Finance”.

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headline:
Reserved For The Right Hand of The Minister of Finance.

Mouse-pad was designed as a gift for subscribers and plays around the expression when speaking of a most important aide referring to him as “my right hand”.
art director: Peter Dubravik
copywriter: Radovan Grezo
creative director: Peter Darovec
year: 2005


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VO:
Enjoy the movie with T-Com.

Pop&Drink were two animated characters developed to promote T-Com’s sponsoring of blockbuster movie’s premiere on national TV in Slovakia.

I designed the characters and developed the whole series of short promo TVCs that ran in the first and last slot in each commercial break before, during and after the movie.
art director: Peter Dubravik
copywriter: Michal Pastier
creative director: Peter Darovec
year: 2006


VO:
Big packages are cheaper. ST Maxi – the maximally cheap calls.

art director: Peter Dubravik
copywriter: Vlado Jancek
creative director: Boda Oravcova
director: Jakub Kohak
year: 2004


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art director: Peter Dubravik
year: 2002